Introducing Hannaford Farm Exchange, a platform where farmers can conduct over-the fence trading online, enabling them to sell and source varieties far beyond their usual networks.
Aside from the huge advantages of being able to search for specific varieties and reach more potential buyers, Hannaford Farm Exchange enables sellers to include details on seed testing, grading and treatment. This means growers can provide potential buyers with more information and details to authenticate the quality of their seed and sell it for higher prices.
Some of the key features include:
- The platform is freely accessible to both buyers and sellers with no listing fees;
- Only varieties which have been approved via Variety Central for grower to grower trade can be listed;
- The site actively encourages compliance with End Point Royalty (EPR) requirements with links to access details of any EPR which may be applicable; and
- Listings include details on seed treatment and testing to ensure quality, and as transactions happen there will be seller ratings to give more confidence to buyers when purchasing.
To recognise those early birds who create a listing, Hannaford Farm Exchange are offering a $50 gift card for the first 200 registered users and an additional $100 gift card for the first 200 listings on the platform.
Registrations and the listing form can be found at www.hannafordfarmexchange.com.au. Early bird growers can complete the form, including all the listing information, and once enough listings have been created they will be published for buyers to search and purchase with the platform being launched in February.
The Hannaford Farm Exchange platform also includes an instructional video as well as Frequently Asked Questions to assist growers upon launch.
For further information contact your local Hannaford representative, visit the web site or email firstname.lastname@example.org.